How do you get teens and tweens to ask for an ice pop by name? You talk, act and live like them. So, welcome the wonderfully weird content of Bomb Pop. And hey, it’s working.

Just a few results:

2020 Effie Finalist for Youth Marketing

- Drove the largest summer sales in brand history for three years running

And obviously we’re on Instagram at key moments like 4th of July and National Bomb Pop Day.

And obviously we make snap lens, even using the cool World Lens AR feature.

Also we learned that most of our audience is gaming, so we made a full gaming platform with 9 interactive games, called the Land of Freezedom.

BOMB POP FRUIT BOMB LAUNCH

Bomb Pop launched a new fruit-flavored smoothie style pop so we did exactly what you’d think: put grown adults in smoothie costumes and let them hang out. What else were you thinking?

AD: Deirdre Nieto // CD: Jeff Beck // CD: Rob Cody

Production (Fruit Bomb): Attaboy

Production (Bomb Pop): Sarofsky

Production (Land of Freezedom): Templar Games